The Google search term “ER vet” peaks during Thanksgiving and the last 2 weeks of the year, as common dangers to animals abound.
The holiday season can be a dangerous time for pets. From winter supplies like antifreeze and rock salt, to festive decorations like Christmas lights and mistletoe, animal hazards are everywhere. It’s no surprise that this time of year sees an increase in Google searches for emergency veterinary services.1
Analyzing data from Google Trends, the Veterinarians.org research team ranked the states with the most popular search term “ER vet”. They specifically looked at the period between Dec. 15, 2020 and Jan. 2, 2021. Topping the list is Colorado, whose residents have performed 5 times more “emergency vet” searches than California and Texas, according to the report. ‘study. Additionally, states near the top of the rankings were consistent: 5 of the top 13 in that one-year period also ranked in the top 10 over a 5-year period.1
The top 10 states ranked by search volume are as follows1:
- North Carolina
Customer education is paramount
With such a constant increase in the demand for emergency veterinary services during the holiday season, the importance of educating clients is evident. While many pet owners know not to allow chocolate and alcohol to their pets, the fact that Christmas tree preservatives can cause gastrointestinal upset or that poinsettias irritate the mucous membranes.2 may be surprising new information. Christmas light ornaments and wires both present obvious physical hazards, while cat owners should be aware that swallowing garlands may require emergency surgery.3
All of these topics (and many more) make for great conversations, emails, and documents while on vacation. Of course, there are various reasons why emergency vet searches increase during this time of year, but every little bit of client education helps. A simple conversation can make the difference between a good year and a trip to the emergency room.
- Pet Safety While On Vacation: Top Dangers and Safety Tips for Pets While on Vacation. Veterinarians.org. Accessed December 22, 2021. https://www.veterinarians.org/holiday-pet-safety/
- Top 5 Toxins For Pets This Holiday Season. American Society for the Prevention of Cruelty to Animals. Accessed December 22, 2021. https://www.aspcapro.org/resource/top-5-holiday-pet-toxins
- 7 tips to avoid needing an emergency vet while on vacation. Veterinary Emergency Group. Accessed December 22, 2021. https://veterinaryemergencygroup.com/blog/7-tips-to-avoid-needing-emergency-vet-during-holidays/